• About us

  • Our mission is to enable the bond between pets and humans for a lifetime.

    There is no relationship as selfless and rewarding as the one between pets and pet parents. We at 25 Holdings have made it our mission to celebrate this bond of unconditional love. This mission drives us to innovate products, source new brands and create the most holistic way of making pet ownership fun, fulfilling and enduring.

  • Our Team

    Roy Lim

    CEO & Co-Founder

    Hideki Fujita

    CFO & Co-Founder

    Lynette Chan

    Finance Lead

    Sandeep Raj

    Head of Commercial

    Intansari Setiawan

    Commercial Lead

    Raj Pathak

    Operations Lead

    Magdalene Lee

    Brand Manager

    Eshwar Raj

    Product Manager

    Amrithi Reddy

    Associate Product Manager

    Jean Fang

    Social Medial Manager

    Kayla Ann Ocampo

    Category Manager

    Mance Ardina

    Customer Success Executive

    Ashwanth Iyappan

    Operations Supervisor

    Joe Tran

    Business Analyst

    Edmund Chang

    Digital Marketing Executive

    Benjamin Andrew

    Operations Admin

    Han Shi Jia

    Category Manager

    Aliff Salleh

    Customer Success Executive

    Louis Voon

    Customer Success Executive

    Alfira Sulaiman

    Customer Success Executive

    Max Luo

    Brand Manager

    Anthony Vinolas

    Operations Admin

    Adriel Ramli

    Customer Success Executive

    Krysia Ng

    Marketing Specialist

    May Thweoo

    Admin Executive

    Alson Teo

    Operations Manager

  • Contact us