Our mission is to build a bond between pet and human for a lifetime.

We believe that everyone that has ever owned a pet has experienced one of the purest forms of full dependency and selfless unconditional love. If not for the 5 to 10 seconds a day when we see our pets arriving home from work. We drive ourselves by innovating new brands and products that help us build and extend moments that help every pet owner to solidify and experience those moments.

Everyone at 25 holdings takes pride in what we do, with a shared sense of vision and mission to create a wholesome experience for everyone that uses our products or shop at our stores. We are committed to our mission of spreading that sense of experience, making pet ownership fun, fulfilling and lasting.